About Fincity

Fincity is a financial decisioning platform focused on serving consumers through their life’s largest financial decision – buying and financing a home – by enabling a ‘one-click’ experience. We ‘sit’ at the convergence of proptech and fintech by re-imagining the two largest industries globally – Real Estate and Banking.

Our SaaS product suite is offered as “No Code” based AI decision platform to financial institutions to automate lending and real estate developers to automate customer relationship management.

Responsibilities:

• Responsible for setting up Funnel for all ATL and BTL acquisitions
• Analyse customer insights and behavior, customer personas, and consumer trends
• Interact with Sales teams to understand key challenges and opportunities, create an action plan to address them
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creatives
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Monitor competition (product, pricing, and new features)
• Create a monthly calendar of campaigns for the projects

Desired Skills:

• 2 years in the Real Estate industry
• Should have handled large project launches
• Out-of-the-box thinker who can gather consumer insights and translate them for marketing campaigns